Dream Team – Cobra Golf Presentation

Last week, the Dream Team was able to present our golf design project to Cobra Golf at their headquarters in Carlsbad, California. Cobra, which was recently acquired by Puma, has a beautiful new office with various golf equipment spread out everywhere with the occasional Rickie Fowler life-size cutout. However, despite the distraction of the brand new golf equipment, our main focus was on the presentation which showed off our golf club designs as well as highlighting the overall effect of new technologies on the golf industry as a whole. Using a combination of NX, KeyShot, and Teamcenter, we were able to create multiple golf clubs and perform tests on these despite having a relatively short time period and no prior experience in actual golf club deign. NX was utilized in order to design the actual clubs as well as perform the CFD analysis to test the aerodynamics of the clubs. Using this software, we were able to create a virtual wind tunnel to place our clubs in and perform tests at varying wind speeds. Once the clubs were modeled and tested, KeyShot was used to create realistic renders which could be used as marketing material. Finally, Teamcenter was used to tie the entire project together as the entire team used the software to connect and share parts. The golf clubs themselves included a Driver, hybrid, iron, and putter, all utilizing differing design elements. For example, our putter used a compass as an alignment tool. The compass could be set to line up putts, and then return to the set point when actually putting. Design elements like this appealed to cobra golf to show how new designs can lead to innovation within the golf industry. In addition to the clubs, we also wanted to create an ergonomic golf grip. Using a curved handle, the grip was created as an alignment tool to help novice golfers develop a consistent grip. This design also helped show the effectiveness of 3D printers, as we printed our grip design in a rubber material and had it sent to the cobra headquarters to be showed at the meeting. It was amazing to see how we could design a grip and have a physical print of it within a period of a couple of weeks.


Lastly, we showed off a free app on the apple store called 123D Catch. The relatively simple app allows the user to take up to 40 photos of a stationary object, and then uses them to create a 3d environment.  This free app could have various applications in the golf industry in order to easily create a 3d environment of golf shops and clubs. These new technologies could really bring innovation to help advance the golf industry.

– Carson


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[…] They managed the project in Teamcenter. In addition to designing the clubs, members of the team presented the final designs to the customer, Cobra Golf. That’s one of the unique aspects of the Dream Team. These student engineers will have experience […]

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